VW Jetta Launch Video & Photography

When launching a revised version of their top-selling Jetta sedan, Volkswagen entrusted COTU to produce a suite of key multimedia assets. During the project, COTU oversaw creative concept development, location scouting, full photographic and film production as well as post-production, editing, special effects, and original music composition. To make things even more interesting, the entire process required tight security to keep the vehicle from public view until its international auto show debut. The result was a fun, quirky video that made our client’s product shine while respecting their security protocols and budget.